Nike, one of the biggest sports brands in the world, tried to make its mark in cricket, but after 15 years, its position weakened. The big question is, why did this happen in India, where over a billion people love cricket? While other companies made huge profits, why did nike fail in indian cricket?
If you’re a cricket fan, this article takes you through a fascinating journey of the Indian cricket team’s jerseys and how Nike decided to part ways with the BCCI. Before 2005, the Indian cricket team didn’t have any official kit sponsor. Local manufacturers made the kits, but their quality and design were simple and not up to international standards.
In 2006, as the sports apparel industry was booming in India, big brands like Adidas, Puma, and Nike bid to become official kit sponsors. Nike won the deal, but its high prices turned away fans, who started buying cheaper, fake jerseys outside stadiums.
Eventually, Nike couldn’t maintain its hold, and in the following years, brands like MPL took over. Even a jeans brand called Killer began making Indian cricket jerseys. Though this seemed odd, it showed the business side of sports. In 2023, Adidas finally stepped in with a massive ₹250 crore deal.
But there’s an interesting curse linked to the Indian cricket jersey. Whenever a company sponsors the team, challenges begin for them. Want to know more about this mysterious curse? Comment below if you’d like a separate video on this topic.
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