Neeraj Chopra won the silver medal in the Paris Olympics.
India’s star javelin thrower Neeraj Chopra won the silver medal in the Paris Olympics 2024. After that, Neeraj’s brand value has seen a huge increase. Neeraj Chopra’s brand value is going to cross Rs 330 crore after the Paris Olympic Games, if this happens then Neeraj Chopra can overtake Indian star all-rounder Hardik Pandya in terms of brand value.
Brand value of Neeraj Chopra and Hardik Pandya was almost equal
Before the Paris Olympics, the brand value of Neeraj Chopra and Hardik Pandya was almost equal, but after winning the silver medal in the Paris Olympics, Neeraj’s brand value has benefited. According to financial advisory Kroll, Neeraj Chopra’s brand value is going to cross Rs 330 crore. Neeraj Chopra has the highest brand value among non-cricketer sportspersons in India. Hardik’s brand value is around US$ 38 million (Rs 318 crore).
Hardik is ranked fifth in the brand value of Indian cricketers. According to the recently released Celebrity Brand Valuation Report 2023 by Kroll, Virat’s brand value has gone up to $22.79 million (Rs 1904 crore). Which is much more than Bollywood’s Badshah Shahrukh Khan and Ranveer Singh. Virat Kohli is at the forefront in terms of sponsorship.
Manu Bhaker’s brand value also increased along with Neeraj Chopra
Neeraj Chopra won the gold medal in the 2020 Tokyo Olympics and then won the silver medal in the Paris Olympic Games. At the same time, Manu Bhaker won bronze medals in two events for India in shooting at the Paris Olympic Games. Manu Bhaker’s brand value has also increased rapidly after the Paris Olympic Games. According to the report, before the Paris Olympic Games, Bhaker’s endorsement fee was Rs 25 lakh, which has now crossed Rs 1 crore.
Manu Bhaker’s deal with soft drink brand Thums Up is for Rs 1.5 crore. IOS Sports and Entertainment CEO and MD Nirav Tomar told the Times of India that around 40 brands have approached Manu Bhaker since the Paris Olympics. IOS Sports and Entertainment manages Manu Bhaker.
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